AS SEEN ON
Stop Posting Content That Gets Ignored
Build A Marketing System That Books Your Properties
The PROVEN FRAMEWORK for STR owners who are done with scattered posting and ready for STRATEGIC content that DRIVES direct BOOKINGS on repeat
You're Working Hard on Marketing Your STR, But Not Seeing Results...
You're posting content for your properties.
Beautiful property photos. Updates about availability. The occasional guest review shared.
But here's what's actually happening:
Your posts get a few likes. Maybe a comment or two. But your inbox stays quiet. No booking inquiries. No conversations with potential guests. Just... crickets.
Meanwhile, you're watching other properties in your area stay booked solid. You can see their content isn't even that great - so what are they doing that you're not?
You have no idea if your marketing is actually working
Every month that passes without a real content strategy is another month of missed booking opportunities
Does This Sound Familiar?
You Post When You Remember - (or when you panic about empty dates), but you have no real strategy behind what you're sharing
1.
Your content takes way too much time - time you should be spending on actual hosting or, you know, living your life
2.
You feel like you're shouting into the void - posting content that gets some engagement but never translates to actual booking inquiries
3.
Platform fees keep eating your profits (15-20% per booking adds up fast), but you don't know how to attract direct bookings instead
Here's What I've Discovered
As I was going through health challenges
Days where I couldn't show up the way I'd planned. A procedure. Recovery. Unpredictability.
I realized: if my marketing required me to be "on" every single day to function, I was building something unsustainable.
Not just for me - but for every STR host managing multiple properties, dealing with unexpected guest issues, handling turnovers, living real life while trying to run a business.
Stop chasing the algorithm. Stop posting just to post. Stop trying to be everywhere at once
Build systems that work even when you can't. Create content that drives bookings on repeat. Focus on stories that make guests choose YOU over every other property in your area.
That's WHY I Created The STR Content Blueprint
This isn't about working harder. It's about working smarter with a proven framework designed specifically for STR owners who need their marketing to work for them instead of demanding everything from them.
The Marketing System That drives bookings while you sleep!
"This was literally my last ditch effort to figure out how to create content."
Like, I have courses. I have free resources, like, I have all the things, and nothing has helped. This program has helped tremendously."
- Liz Chapman
Sounds Amazing Right?
Introducing...
STR Content Blueprint
The 3-Pillar System That Transforms Your STR Marketing
let’s Breakdown How This System Works
What’s Inside The STR Content Blueprint?
SYSTEMS THAT WORK WHEN YOU DON'T
STR Content Creation Systems
This is where we build the foundation that changes everything.
You'll create a repeatable content creation process that works across all your properties - whether you manage 3 properties or 10. No more reinventing the wheel every time you need to post.
We'll design systems for batching your content, organizing your ideas, and scheduling strategically so you're not scrambling daily.
Your content will work for you even when you're busy hosting, traveling, or dealing with whatever life throws at you.
What you'll create:
Your personalized content creation workflow
Batch creation system
Organization method that fits your schedule
Strategic scheduling for consistency
What you'll master:
How to uncover your property stories
Write content that creates emotional connection
Position your properties in a way that attracts guests who value what you offer
Have a bank of stories you can repurpose
MESSAGING THAT ATTRACTS AND CONVERTS IDEAL GUESTS
Story-Driven Messaging
This is where your content stops sounding like everyone else's and starts booking guests.
You'll discover the unique stories only YOUR properties can tell - the transformation your spaces make possible, the experiences guests have there, the moments that turn first-time visitors into repeat guests.
We'll craft messaging that speaks directly to your ideal guests' desires (not just their need for a place to sleep) and positions your properties as the obvious choice over competitors.
Walk Away With:
- Bullet point goes here. Lorem ipsum dolor sit amet, consectetur adipisicing elit. Autem
- Bullet point goes here. Lorem ipsum dolor sit amet, consectetur adipisicing elit. Autem
- Bullet point goes here. Lorem ipsum dolor sit amet, consectetur adipisicing elit. Autem
- Bullet point goes here. Lorem ipsum dolor sit amet, consectetur adipisicing elit. Autem
CONTENT PLAN THAT DRIVES BOOKINGS ON REPEAT
Strategic Lead Generation Plan
This is where your content becomes a predictable booking engine.
You'll build a year-round content plan that strategically attracts guests at the right time, nurtures relationships that lead to direct bookings, and creates a system for turning content engagement into actual inquiries.
We'll map out exactly what content to create for each season, how to leverage your content across platforms, and how to turn your content into a direct booking pipeline that reduces your platform dependency.
What you'll build:
Your 12-month strategic content calendar
Lead generation workflow
Direct booking system that fills your calendar while reducing platform fees
A pipeline that reduces your dependency on the OTA's
Here's what's possible
WHEN YOU HAVE THE RIGHT STR CONTENT STRATEGY
1.
Content Systems That Work On Autopilot
Create a sustainable content creation process that works across all your properties without daily stress or scrambling for post ideas. Create content once and use it strategically across platforms - freeing up your time to focus on what you actually love: creating amazing guest experiences.
2.
Property Stories That Book Guests
Master the art of transforming generic property posts into compelling stories that make guests choose YOU over the competition. Every piece of content you create will strategically drive direct bookings and build guest relationships that lead to repeat stays and referrals.
3.
Content Plan That Drives Bookings
Build a year-round content plan that attracts the right guests at the right time, turning random posts into predictable inquiries. You'll NEVER have to question where your next booking will come from, because your content is consistently working to fill your calendar while you sleep.
A proven framework that works for hosts who need their marketing to work without consuming all their time
AUTOPILOT CONTENT SYSTEM
You'll become the organized host who always knows what to post and when, without the constant mental load of "what should I share today?
MESSAGING THAT gETS iNQUIRIES
Tell the stories behind your properties - the transformation your space makes possible, the memories that happen there, the experience that goes beyond amenities.
tHE pLAN tHAT dRIVES bOOKINGS
A roadmap for your content that matches your booking goals, seasonal opportunities, and ideal guest journey. The plan for every piece of content to move potential guests closer to booking.
No more wondering if your content is working...
NO MORE FEELING STUCK ON THE CONTENT CREATION HAMPSTER WHEEL
NO MORE POSTING AND HOPING SOMEONE BOOKS
NO MORE DEPENDENCY ON THE OTA'S
the value doesn't stop there, you'll also get
What You Get Inside The Program
complete FRAMEWORK FOR STR CONTENT SYSTEMS, MESSAGING, & LEAD GENERATION
21-Day STR Content Blueprint System
01
Transform your content strategy from scattered to systematic. Each day includes:
Core Training Video: The key concept you need to understand
Deep Dive Lesson: How to apply it to your specific properties
Action Steps: Exactly what to do to implement immediately
You'll move through all 3 pillars, building your content foundation, crafting your messaging, and creating your strategic plan. Access to the program, templates and resources for a full 6 weeks!
Plus bonus content templates to speed up your implementation and give you a head start on creating content that converts.
Get Your Questions Answered & Keep the Momentum Going
1:1 Messenger Support Throughout
02
Direct access to Jen for questions, feedback, and guidance throughout your entire 6-week program period. This isn't a "figure it out on your own" program. You get personalized support as you work through your content strategy.
Ask questions about your specific properties, get feedback on your messaging, troubleshoot your content plan - all through private messenger without the pressure of scheduled calls or group coaching.
This is like having a content strategist in your back pocket.
turn one-time visitors into repeat bookings
BONUS: Guest Magnet Email Vault
03
25+ done-for-you guest communication templates and seasonal campaigns that save you hours and increase repeat bookings.
Pre-arrival sequences, post-stay follow-ups, seasonal touchpoints, referral requests - all written and ready to customize for your properties.
Stop starting from scratch every time you need to email guests. These templates help you stay connected with past guests and turn one-time visitors into repeat bookers who bypass the platforms entirely.
the photos and videos that drive bookings
BONUS: STR Photography Shot List Mastery
04
Professional content creation guide with seasonal shot lists so you always know exactly what photos and videos to create.
No more wondering "what should I photograph today?" This guide tells you exactly what to capture throughout the year to showcase your properties authentically and strategically.
Includes shot lists for each season, guest experience moments, property details that matter, and content types that actually drive bookings.
ready-to-use story ideaS designed specifically for STR owners
LAUNCH BONUS: 30-Day Story Calendar for STR Owners
05
Done-for-you story prompts for an entire month so you never wonder what to post.
Each day includes a ready-to-use story idea designed specifically for STR owners - no generic prompts that don't apply to your business.
Just open the calendar, see today's prompt, create your content. It's that simple.
This bonus disappears after the first 5 people join, so if you want it, don't wait.
Let's Review Everything You're Getting...
STR Content Blueprint
INCLUDED
valued at
21-Day STR Content Blueprint System
$1,000
6 Weeks extended Program Access
$500
1:1 Messenger Support Throughout
$1,000
Guest Magnet Email Vault
$250
STR Photography Shot List Mastery
$250
LAUNCH BONUS:
30-Day Story Calendar for STR Owners
$250
VALUED AT
=
$3,250
Total Value = $3,250
Regular Price = $797
Today’s Price = $497
INCLUDED
21-Day STR Content Blueprint System $1,000
6 Weeks extended Program Access $500
1:1 Messenger Support Throughout $1,000
Guest Magnet Email Vault $250
STR Photography Shot List Mastery $250
LAUNCH BONUS:
30-Day Story Calendar for STR Owners $250
VALUED AT = $3,250
Total Value = $3,250
Regular Price = $797
Today’s Price = $497
Kate Glendon Leads coming from content
“I struggled so much with creating content, but I posted and got leads...and it it worked. Your program and everything worked!!”
SYSTEMS, MESSAGING, & THE PLAN
Limited Spots Available Due To 1:1 Support
5 SPOTS ONLY fOR sTR oWNERS
Because this program includes personalized 1:1 messenger support throughout your entire 6 weeks, I'm only taking 5 new clients with this offer.
Here's what waiting costs you:
Every week without a content system means:
Scattered posts that don't drive bookings
Platform fees eating 15-20% of every reservation
Competitors capturing YOUR ideal guests
Content overwhelm stealing time from actual hosting
Lost direct bookings (and the commissions you're paying instead)
You're not going to wake up with a content system that works. You have to build it.
The question is: will you build it now, or keep getting the same results?
3 dAY MONEY BACK GUARANTEE
If You are not 100% satisfied.
If you are for any reason not satisfied with the STR Content Blueprint, let us know within 3 days of purchase and we'll give you your money back.
No questions asked.
You Don't Have To Just Take My Word For It...
Real People + Real Results
CONTENT THAT CONVERTS
Greta Lannuccilli
“I've done other free and paid courses..."
I've done other free and paid courses and always thought "that's it 🤷♀️" - her stuff is so in depth and is genuinely an all around business strategy."
Messaging That speaks directly to the right people to get results
Jennifer Edmonds
“I opened my doors and tripled my intake...”
Hey Jen!! Just wanted to let you know I opened my doors again last week and nearly tripled my intake from the last time!
So so happy with these results. Thank you for a lot of the guidance you gave me
Transformation Timeline
Here's What Happens When You Join...
Week 1-2: Build Your Foundation
We establish the content systems and story framework that changes everything.
You'll set up your content workflow, discover the stories only YOUR properties can tell, and build a sustainable marketing foundation that doesn't burn you out.
What you'll have: Your personalized content system, your unique property stories mapped out, and clarity on what makes you different from every other listing in your area.
Week 3: Craft Your Messaging
Your content stops sounding generic and starts attracting your ideal guests.
You'll refine your positioning, develop messaging that creates emotional connection, and learn exactly how to communicate value in a way that makes guests choose you over the platforms.
What you'll have: Guest-attracting messaging that positions you as the obvious choice and speaks directly to what your ideal guests want to hear.
Week 4+: Launch Your Strategic Plan
Everything comes together into a system that drives bookings.
You'll build your year-round content calendar, map out your lead generation strategy, and create a plan that turns content into predictable direct bookings.
What you'll have: Your complete 12-month content roadmap, strategic posting plan, and confidence that your marketing works for you—even when you're not actively posting.
Let's Review Everything You're Getting...
STR Content Blueprint
INCLUDED
valued at
21-Day STR Content Blueprint System
$1,000
6 Weeks extended Program Access
$500
1:1 Messenger Support Throughout
$1,000
Guest Magnet Email Vault
$250
STR Photography Shot List Mastery
$250
LAUNCH BONUS:
30-Day Story Calendar for STR Owners
$250
VALUED AT
=
$3,250
Total Value = $3,250
Regular Price = $797
Today’s Price = $497
INCLUDED
21-Day STR Content Blueprint System $1,000
6 Weeks extended Program Access $500
1:1 Messenger Support Throughout$1,000
Guest Magnet Email Vault $250
STR Photography Shot List Mastery $250
LAUNCH BONUS:
30-Day Story Calendar for STR Owners $250
VALUED AT = $3,250
Total Value = $3,250
Regular Price = $797
Today’s Price = $497
SOME COMMON QUESTIONS WE HEAR OFTEN
Frequently Asked Questions.
"What if I don't have time to create content - I'm too busy managing my properties?"
That's exactly why this system works. You'll spend 2 hours once to set up systems that save you 10+ hours every month.
The content systems you'll build are designed for busy hosts. Batch creation. Strategic planning. Templates that speed up your process. Plus, once your systems are in place, they work even when you're busy hosting, dealing with turnovers, or handling guest communications.
You don't have more time to waste on content that doesn't work. This gives you a system that actually drives bookings without eating up your hosting time.
I need to finish [updating my listing/renovating/other project] first
This IS the foundation that makes everything else work better.
Your updated listing photos? They'll work harder when you know how to tell the story behind them. Your renovations? They'll book more guests when you can communicate the transformation they create. Your other marketing efforts? They'll be more effective when they're part of a strategic system.
Waiting means more months of content overwhelm, scattered posting, and missed direct booking opportunities. The best time to build your content system was six months ago. The second best time is today.
How much time do I need to dedicate each day?
The program is designed for flexibility.
Some days you might spend 20-30 minutes working through a lesson and action step.
Other days you might implement in 10 minutes.
You have 6 weeks to complete the 21-day program, so you can work at your own pace around your hosting schedule.
And once your systems are built, maintaining your content takes far less time than what you're spending now.
Do I need to be on all social platforms to make this work?
Absolutely not. Quality over quantity wins every time.
We focus on creating strategic content that works across platforms - you choose where to show up based on where your ideal guests actually are.
Many hosts see great results focusing on just Instagram or Facebook.
The system we build will work whether you're on one platform or several. The key is strategic content, not being everywhere at once.
I've tried other content programs and courses before - what makes this different?
Most content programs teach you someone else's system and expect you to force your properties to fit it.
This program adapts to YOUR properties, YOUR hosting style, YOUR schedule, YOUR ideal guests. We're not teaching generic social media tactics. We're building a customized content system that works for your specific situation.
Plus, you get 1:1 messenger support throughout your 6 weeks - so when you have questions about your properties, your messaging, your strategy, you get personalized guidance. Not just "watch the videos and figure it out.
What if I'm not tech-savvy or good at social media?
If you can manage an Airbnb listing and post a photo on Instagram, you can do this.
We're not teaching complicated tech or advanced social media strategies. We're teaching you how to tell your property's story in a way that attracts guests. That's about messaging and strategy, not technical skills.
Plus, you have 1:1 messenger support for any questions that come up. You're not figuring this out alone.
What happens after my 6 weeks of access ends?
You'll have built your complete content system, messaging strategy, and year-round plan during your 6 weeks.
That's yours to keep and implement.
If you want ongoing support to maintain momentum, I'll share options with you during the program for continued access to resources and community.
But the system you build is yours - you'll have everything you need to keep your strategic content marketing running.
What if I can't afford $497 right now
One additional direct booking - just one - pays for this entire program. And when you bypass platform fees, you keep more of that booking revenue.
Right now, you're losing money every month without a strategic content plan. Scattered posting that doesn't drive bookings.
Platform fees eating 15-20% of every reservation. Guests you could have booked directly going to competitors.
The question isn't whether you can afford this program. It's whether you can afford to keep marketing the way you have been.
the only content and messaging program designed for STR Owners, focused on what actually Books your properties and Works while you're off
Don't Miss Out!
LAST Chance to grab one of the 5 open spots
If You Miss This...
You miss out on bookings that should have gone to you, but are going to a competitor
What it costs to wait on this...
You continue to rely on the OTA's, play by their rules, and pay the increasing fees.
It's time for a change...
This is your moment to own your bookings instead of hoping the platforms send them your way
Let's Review Everything You're Getting...
STR Content Blueprint
INCLUDED
valued at
21-Day STR Content Blueprint System
$1,000
6 Weeks extended Program Access
$500
1:1 Messenger Support Throughout
$1,000
Guest Magnet Email Vault
$250
STR Photography Shot List Mastery
$250
LAUNCH BONUS:
30-Day Story Calendar for STR Owners
$250
VALUED AT
=
$3,250
Total Value = $3,250
Regular Price = $797
Today’s Price = $497
INCLUDED
21-Day STR Content Blueprint System $1,000
6 Weeks extended Program Access $500
1:1 Messenger Support Throughout $1,000
Guest Magnet Email Vault $250
STR Photography Shot List Mastery $250
LAUNCH BONUS:
30-Day Story Calendar for STR Owners $250
VALUED AT = $3,250
Total Value = $3,250
Regular Price = $797
Today’s Price = $497
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