Stand Out and Stay Booked Without Lowering Your Rates

Content strategy & Copywriting that book your properties while you focus on what you actually love about hosting

My Awesome tagline about how i can help you

without any of things you don't want to do!

You're managing multiple properties and posting content, but bookings are inconsistent.

Whether you have 3 properties or 10, you don't have time to figure out content strategy on top of everything else. And with Airbnb fees hitting 15%+, competing on price isn't sustainable.

You need strategic content that positions you as the obvious choice and fills your calendar—without the race to the bottom.

Get My Free 5-Day Course: Book More Guests Without Lowering Your Rates

The exact content strategy that attracts ideal guests and fills your calendar—without competing on price or chasing algorithms.

What You'll Learn:

  • The 3 stories every STR owner needs (but most never tell)

  • How to position your properties to command premium rates

  • A simple content system that works across all your properties

  • The messaging that turns browsers into bookings

  • How to reduce platform dependency and build direct relationships

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Three Ways to Work With Me

From quick wins to complete systems—choose where you want to start

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Optimized For Bookings Assessment

A personalized assessment that reveals the hidden revenue opportunities in your current marketing.

Get a breakdown your content and email flow revealing what drives, and what drains, your direct bookings. A walk through of exactly where your current systems are leaving revenue on the table and what could increase your bookings.

VALUED AT: $250 (FREE FOR A LIMITED TIME)

STR Content Blueprint

The complete system that transforms scattered content into strategic marketing that books your properties on repeat.

A 21-day framework with 6 weeks of implementation support and direct access to me. Build sustainable content systems, craft messaging that attracts ideal guests, and create a year-round plan that drives direct bookings. Investment: $497

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Private Strategy Session

We map your path from where you are now to consistent revenue—without the guesswork or months of trial and error.

Get crystal-clear direction on exactly what needs to happen next to fill your calendar and hit your revenue goals. We'll identify the opportunities you're currently missing, map out which marketing channels to prioritize, and create your custom roadmap using my Look To Booked Formula™. No more piecing together generic advice—you'll know exactly what to implement for YOUR properties.

Perfect for established hosts with 3+ properties who are ready to stop guessing and start implementing what actually works.

Investment: $497

Why I'm Obsessed With Helping STR Owners

From physical therapist to content strategist—and why I believe the places that give us freedom deserve marketing that works

Maybe it's because I was born in a beachside vacation town and grew up as a local living where others vacationed, but I've always understood something most people miss: the magic of places that give people freedom.

After 13 years as a physical therapist, I learned the hard way that sustainable success requires smart systems, not harder work. That lesson became even more real when my own family's STR vacations to Michigan's Upper Peninsula literally saved my sanity—those quiet mornings by the lake reminded me what freedom actually feels like.

Now I help STR owners build content strategies that create that same freedom for them and their guests.

I bring 20+ years of STR guest experience, systems thinking from my PT background, and a deep understanding of what it's like to need marketing that works even when you can't show up 100%.

Here's what makes my approach different: I don't just teach tactics. I help you build sustainable systems using my Look To Booked Formula™️—so you attract ideal guests, drive direct bookings, and get your life back.

Because the best hosts aren't drowning in content creation. They're creating experiences worth talking about.

as seen on...

Jen Dys, Content Strategist for STR's

"This was literally my last ditch effort..."

This was literally my last ditch effort to figure out how to create content. I have courses, I have free resources, I have all the things, and nothing has helped. This program has helped tremendously.

Liz Chapman

Liz had tried every content course and free resource she could find before working with Jen. Now she has the systems and clarity she needed all along.

Stop Guessing What Content Will Book Your Properties

Here's the complete system that turns scattered posts into strategic marketing—with the exact steps that fills calendars without the overwhelm

Sustainable Content

Marketing that works even when you can't

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Story-Driven Messaging

Stop sounding like every other listing

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Direct Booking Strategy

Reduce platform dependency

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Marketing that works even when you can't show up 100%. Build content systems that run on autopilot, so you can focus on hosting (or taking that weekend off) without your bookings grinding to a halt

Stop sounding like every other listing in your area. Craft messaging that positions you as the obvious choice, attracts ideal guests who value what you offer, and commands premium rates without competing on price.

Reduce platform dependency and build your own guest pipeline. Create content that drives direct bookings, repeat stays, and referrals—so you keep more revenue and control your business.

Dial In Your Messaging

MAKE YOUR PROPERTIES STAND OUT

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Build Your System

CREATE SUSTAINABLE CONTENT SYSTEMS

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Drive Direct Bookings

STRATEGIES THAT FILL YOUR CALENDAR

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Uncover what makes your properties different and craft messaging that positions you as the obvious choice. You'll know exactly what to say to attract ideal guests who value what you offer.

Create sustainable content systems that work across all your properties without starting from scratch every time. Marketing that runs even when you're busy hosting or taking time off.

Implement strategies that fill your calendar with ideal guests, reduce platform dependency, and create repeat visitors. Your properties stay booked without competing on price.

your bookings, your way

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