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I'm a former physical therapist turned content strategist who fell in love with short-term rentals through family vacations that saved my sanity. After 13 years in healthcare, I learned the hard way that sustainable success requires smart systems, not harder work. Now I help STR owners build content strategies that create consistent bookings and real freedom using my signature Look To Booked Formula™️—the same freedom those quiet mornings by the lake gave me. Maybe it's because I was born in a beachside vacation town, but I believe the places that give us freedom deserve marketing that works.
Disclosure: Some of the links are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase. Thank you!

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Meet Jen...
Hey, I'm Jen, and I love working with clients who are mission driven, focusing their business to create impact & change. After working 13 years as a Physical Therapist, I left to run my business and be home with my kids.
Flexibility and freedom are a big reason why I stepped into entrepreneurship. Through Content Marketing I help STR owners create the content systems, messaging, and lead generation strategies that drive bookings from their content with MORE FREEDOM!
A solid Content Strategy for your STR properties is the key to help you generate more inquiries and bookings on repeat. ALL while allowing you to get off the content hamster wheel!
That is how the right content strategy and systems help you create more freedom for you as you grow your portfolio and STR business!



