Marketing Built for Hospitality—Creating Bookings While You Focus on Hosting

Content strategy & copywriting that attracts your ideal guests, drives direct bookings—and keeps guests coming back without competing on price.

As a former physical therapist, I learned that real change happens when you meet people where they are emotionally, not just logically.

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This hospitality experience in healthcare allows me to create copy that doesn't just inform—it actually moves your next guest from looking to booking with you and growing your bottom line.

as seen on...

Jen Dys - Content Strategist & Copywriter for Vacation Rentals

Copy That Drives Bookings...

Tired of the OTA's eating away at your profits?

You’re running a vacation rental business, and you KNOW the struggle: platform fees increasing, rules changing overnight, and competing on price at every turn!

You WANT to expand your portfolio AND keep more of the profits in your pocket

The "Look To Booked" Difference

While other marketing agencies and social media managers chase the latest trend, I focus on what works for the long term.

The Framework Customized For You

  • Messaging that stops the scroll & connects with your guests

  • Sustainable systems that free you up to focus on hosting

  • Conversion-focused content strategy that brings in potential guests on repeat

From the moment someone discovers your listing to when they book your property, inquire about partnering with you, or sign up for your email list—I optimize every touchpoint to maximize conversions.

Why this matters for your business: Your guests are actively planning their next vacation (not just scrolling mindlessly). When your content meets them earlier in this process, you STOP competing on price and STAND OUT as the obvious choice to book.

It’s marketing that builds momentum instead of requiring constant feeding.

The results? Here’s what’s possible…

  • Increased traffic to your website, listings, and booking pages so you can KEEP the booking fees in your business

  • Email list growth so that you can stay top of mind with potential guests and get the booking when they're ready

  • Direct bookings that come in consistently, giving you more predictible revenue

  • Most importantly: Marketing that works while you sleep

67% of travelers believe it's easier to book through a brand website than a third-party platform. The question is: do you have one that converts?

20 years of Stays...

Showing The Experience is Key for Your Bookings

Escape

For years, our family escaped to lakefront cabins

In Northern Michigan

One week every summer, we’d disconnect from the world and sink into the magic of being by the lake. 

My kids splashing in the water, building sandcastles, their laughter echoing across the shoreline. 

Those quiet mornings when I’d take that first sip of coffee off the dock, watching the still waters reflect the sky like glass.

In those moments, I felt

Truly free

We made memories together that you simply can’t get anywhere else

The kind of experiences that change you, that remind you what really matters.

What I realized… You’re not just renting out a property. 

You’re creating the backdrop for someone’s most precious memories. 

You’re giving families the gift of connection, couples the space to reconnect, and individuals the freedom to breathe again.

Freedom

Opportunity

But here's the challenge…

If people can’t find your property, they can’t experience that magic.

That’s why I chose to focus on vacation rental marketing.

Because every empty night on your calendar isn’t just lost revenue—it’s a missed opportunity for someone to create the memories they need.

It’s a family who doesn’t get to experience the freedom and joy that your property provides

And I want to help you fill your calendar not just with bookings, but with the right guests who will truly appreciate what you’ve created.

Guests who understand the value of the experience you’re offering.

Video Testimonials...

add videos here because they can be a very powerful persuasion tool

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