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Assessment
of your
Social Media Content
Website
Property Listing
Guest Lead Capture
Optimized For Bookings
An assessment of your content and booking flow that reveals exactly what's costing you direct bookings—and where to focus first to fix it
You're posting content. You've got a direct booking site. But the guests still find you on Airbnb—and you're still handing over 15-20% of every booking to the OTA's.
Something's not connecting, and you don't have time to figure out which piece of your marketing actually needs attention first.
This assessment gives you that clarity. I'll review your content, booking flow, and guest lead capture to show you exactly where potential guests are dropping off before they book direct.
No guesswork, no generic advice—just a clear picture of what to prioritize first so you can stop leaking revenue to the platforms.
SERVICE 2
$35/hr
Minimum 20 hours a month
Social Media Management
WordPress Updates
FB Community Management
Graphics for Social Media Posts
Direct Booking Strategy
We'll zero in on your biggest booking gap and build a step-by-step plan to fix it—so you finally have a clear path from "browsers" to direct bookings.
You know you need a better plan and content to drive direct bookings—but between email sequences, social content, guest communications, and your website, it's hard to know where to start.
Trying to fix everything at once keeps you stuck, and generic advice doesn't account for how YOUR properties actually operate.
In this 1:1 session, we focus on the ONE content system that matters most right now—your guest email journey, content strategy, or lead capture flow.
Together, we'll map out exactly what needs to happen, in what order, so you leave with a custom roadmap that fits your properties and your bandwidth.
No more guessing what to prioritize—just a clear plan designed to drive more direct bookings and stop handing 15-20% of every reservation to the OTA's.
1:1
Strategy
Direct Booking Strategy Session
1:1 Session
Custom Roadmap
1:1 Support
Know Your Next Steps
service
service
Course
Blueprint
STR Content Blueprint
Create a sustainable content system
Messaging that attracts your ideal guests
Lead generation plan
Drive more direct bookings
STR Content Blueprint
A 21-day program that takes you from random posting to strategic content that actually drives direct bookings—with the systems to stay consistent without burning out.
You know you should be posting more consistently. But between managing properties, guest communications, and everything else on your plate, content falls to the bottom of the list.
And when you do post, it looks like everyone else's—property photos, availability announcements, and the occasional "book now" that gets crickets.
You're putting in effort, but it's not translating into the direct bookings you need.
The STR Content Blueprint fixes that in 21 days.
You'll build a content system that fits your schedule, develop messaging that actually sets your properties apart through story, and create a lead generation strategy where every post has a purpose.
This isn't about posting more—it's about posting smarter.
By the end, you'll have a repeatable system that keeps you visible and consistent without eating up your time, and content that actually drives direct bookings instead of just likes.
"I opened my doors and tripled my intake..."
Hey Jen!! Just wanted to let you know I opened my doors again last week and nearly tripled my intake from the last time!
So so happy with these results. Thank you for a lot of the guidance you gave me
Jennifer Edmonds
your bookings, your way
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